The philosophy behind innovation at Virbac is to cover the client's essential needs in all therapeutic segments and for all species. To achieve this, the company draws on considerable resources to support its development in both the traditional pharmaceutical sector and the biological sector.

Seeking new molecules, creating original formulations of existing ones and combining them, developing medicines to counteract emerging pathologies but also preventing them are an integral part of the company's development processes. The provision of external solutions in the form of licences is also favoured. Adopting this approach, Virbac launches between four and six new products a year, the best rate to confront the constant development of veterinary medicine.

INNOVATION IN THE SERVICE OF THE CLIENT
The Group Products Innovation structure integrates the necessity of responding to clients' needs in terms of new products and improvements to existing ones. Creativity, trend analysis, investigating the true needs of clients and technological progress (whether originating from external partners or the company's own specialist knowledge) are combined to improve the perception of the company's products, increase demand for them and create greater value for the company.

In addition to Corporate Marketing and R&D Carros, this structure is based on regional marketing, research and development. The company's various entities work together to generate specific proposals for the development of products which fulfil the expectations and evolution of the markets.