The philosophy behind innovation at Virbac is to cover the customers' essential needs in all therapeutic segments and for all species.
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Virbac's proximity to veterinary surgeons and farmers is at the heart of the relations with customers. To respond to their expectations over the years, the company has developed a large range of services – tools or programmes designed to help practitioners and caregivers increase their technical expertise, optimise their business or improve their client relations.
The principal services offered include: "Vet Assistance" – technical telephone support which concerns companion animals as well as food producing animals, the "Vet Manager" training programme which ends with the construction, for the veterinarian, of a three year development plan, or the "Mystery shopper" service which is an audit of each of the customers "touch-points" through mystery visits or mystery phone calls. The results and recommendations provided help the clinic to enhance the service offer to the owners. An already copious list of services which is regularly extended.